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The global pet industry has been growing at an unprecedented rate, driven by rising pet ownership, humanization trends, and rapid expansion of e-commerce. As competition intensifies, one strategy has emerged as a dominant force across the entire industry — building a private label (store brand) pet supplies line.
From supermarkets and national retail chains to fast-growing e-commerce sellers and pet food companies, private label has become the backbone of sustainable growth, higher profits, and long-term brand value.
This comprehensive guide explains why private label pet products are essential, the benefits for businesses of all sizes, and how you can successfully build your own private label pet supplies brand.
1. What Is a Private Label Pet Supplies Brand?
A private label brand refers to products:
manufactured by a third-party OEM/ODM factory
branded under your business name
packaged according to your specifications
sold as your own exclusive product line
In other words:
The factory makes the product
You control the brand
You own the profits and customer loyalty
Private label is completely different from reselling or distributing another company’s brand.
It puts your brand at the center of the customer experience.
2. Why Private Label Is Becoming the Global Trend
Private label has become a strategic priority for:
Pet specialty retailers
Supermarkets & hypermarkets
Online sellers (Amazon, Shopee, Mercado Libre, Shopify)
Distributors
Pet food brands
Grooming shops & vet clinics
Why?
Because private label allows businesses to:
capture more margin
build customer loyalty
control product quality
create exclusive items competitors can’t copy
scale faster without manufacturing factories
It’s a business model with high long-term value and strong competitive advantages.
3. Private Label vs Wholesale vs Distributor Models
Model Who controls brand Profit margin Competition level Long-term value
Wholesale Reselling Supplier’s brand Low High Low
Distributor Supplier’s brand Medium Medium Medium
Private Label Your brand High Low High
Private label is the only model where:
✔ you own the brand
✔ you control the supply chain
✔ you decide the packaging
✔ you earn the long-term value
4. 10 Major Benefits of Private Label Pet Supplies (Full Breakdown)
Here are the most important advantages.
Benefit 1: Higher Profit Margins (30%–60% More)
When you sell your own brand:
✔ No middlemen
✔ No distributor fees
✔ No licensing costs
✔ You set the retail price
✔ Lower cost due to direct OEM production
Most companies see 30–60% profit margin improvements after shifting to private label.
Benefit 2: Stronger Brand Recognition
When customers buy wholesale products, they remember someone else’s brand — not yours.
But when you sell private label products:
✔ Customers remember your brand
✔ Your brand identity becomes stronger
✔ Your store becomes the reference point
✔ Customers come back for your unique products
Brand equity = long-term business stability.
Benefit 3: Product Exclusivity
When your product is:
designed by you
packaged for you
branded under your company
manufactured exclusively for your order
No competitors can sell the same item.
This prevents:
price wars
listing hijackers
direct competition
margin erosion
You own 100% of the competitive advantage.
Benefit 4: Better Control Over Quality
Private label lets you customize:
materials
durability
colors
functionality
package design
safety standards
OEM factories can tailor products to:
your market
your customer demographics
your brand identity
your quality expectations
This ensures consistency and high customer satisfaction.
Benefit 5: Perfect Fit for Your Target Market
Different countries have different preferences:
Europe: natural colors & eco-friendly designs
U.S.: large, durable dog toys
Japan: compact and cute products
Latin America: bright colors and playful designs
Private label allows you to tailor products for your specific region and audience.
Benefit 6: You Can Scale Faster (SKU Expansion)
With private label, you can rapidly build a full product line:
Pet toys
Feeding products
Collars & leashes
Grooming tools
Hygiene products
Cat litter
Seasonal gift sets
You can go from 10 SKUs → 100 SKUs → 300 SKUs within a year.
Benefit 7: Stronger E-Commerce Performance
Private label products perform better on:
Amazon
Shopify
Shopee
TikTok Shop
Mercado Libre
Lazada
Because:
✔ You own the branding
✔ Your packaging looks consistent
✔ You can optimize product photos
✔ You can run ads without copyright issues
✔ You can create bundles and variations
This leads to:
higher click-through rate
higher conversion
better reviews
recurring purchases
Benefit 8: Better Customer Loyalty and Repeat Purchase Rate
When customers like your brand, they:
return to your store
repurchase your products
follow your new releases
recommend you to others
Private label builds strong customer loyalty, especially when your:
packaging is attractive
quality is consistent
product experience is positive
Loyal customers can generate 70% of your long-term revenue.
Benefit 9: Easier Entry Into Retail Channels
Large retail chains prefer private label brands because:
products look more professional
supply chain is stable
packaging is cohesive
price is competitive
brand story is clear
Your brand becomes retail-ready, increasing your chance to secure:
supermarket placements
pet shop chain deals
distributor partnerships
Benefit 10: Higher Long-Term Business Value
A private label brand creates:
intellectual property
brand equity
repeat customer base
consistent quality perception
predictable revenue systems
Unlike wholesale businesses, brand-based businesses can be sold.
This dramatically increases valuation if you want to:
raise capital
sell the business
attract partners
Buying and selling brands is common —
buying and selling wholesale businesses is rare.
5. Why Pet Food Companies Especially Need Private Label Pet Supplies
Pet food brands worldwide increasingly release:
toy bundles
promotional giveaways
gift packs
in-store activation kits
loyalty program gifts
Why?
Because private label accessories help them:
stand out on shelves
add value with low cost
increase first-time trial
raise customer retention
encourage repeat purchases
expand into new categories
A dog toy + dog food combo = 20–40% higher purchase probability.
This is why major pet food brands invest heavily in private label promotional items.
6. Private Label Works Best With OEM Manufacturers
OEM factories allow you to:
customize the product
customize packaging
choose material + size + color
add your logo
create seasonal variations
control MOQ
maintain stable supply
A good OEM partner is critical.
7. How to Successfully Build a Private Label Pet Supplies Brand
Follow these steps:
Step 1: Define your brand positioning
Budget, mid-range, premium?
Step 2: Identify products for launch
Start with 5–10 strong SKUs.
Step 3: Choose a reliable OEM manufacturer
Check certifications, QC, production capacity.
Step 4: Create your packaging system
Unified color system + logo + layout.
Step 5: Approve samples
Test quality before mass production.
Step 6: Launch online and offline
Push through e-commerce and retail channels.
Step 7: Scale your SKUs
Expand into accessories, grooming, hygiene, seasonal sets.
8. Example: Building a Private Label Brand With Petfond
Petfond, based in Zhejiang Taizhou, specializes in:
TPR dog toys
Injection-molded products
Silicone pet accessories
Grooming & cleaning tools
Festive gift sets
Custom packaging development
What makes Petfond ideal for private label buyers?
Strong customization ability
Fast sample development
Flexible MOQ
Modern packaging design capability
Strict quality control
Experience exporting to 30+ countries
Suitable for both small brands and large retail chains
Petfond enables buyers to create complete private label lines efficiently and professionally.
9. Conclusion: Private Label Is the Future of the Pet Industry
Private label is no longer optional — it is a necessary strategy for any pet business that wants:
higher profit
brand recognition
exclusive products
loyal customers
scalable growth
long-term business value
With the support of a professional OEM manufacturer like Petfond, businesses can build powerful private label pet supplies lines quickly and cost-effectively.
Private label creates brands, not just products —
and brands are what customers remember, trust, and buy again.
